Charles Miller's profile

Lipton Twitter app

Are you as chilled as Danny K or as hot under the collar as Helen Zille? As part of their ‘keep your cool’ campaign, we developed a social media app for Lipton Ice Tea called The Temper Test. By linking to your Facebook and Twitter accounts, the app would scan your statuses and Tweets to determine how many ‘angry’ or ‘friendly’ words you used. You would then get a temper score, which would rank you next to South African celebrities. A clever little campaign that managed to scoop both a Loerie and Bookmark award and boasted thousands of consumer interactions and shares.
Lipton Twitter app
Published:

Lipton Twitter app

A social media app that measures your temper, as part of Lipton Ice Tea's 'Keep Your Cool' campaign.

Published: