Ogilvy Malaysia 2013
MAS - Journeys
This film is part of an integrated campaign to launch the brand’s new belief of “Journeys are made by people you travel with.”
The commercial is inspired by human life and the bigger journeys that make it. Celebrating our life journeys that are made so meaningful by the people that help us get there or inter acted with along the way.
Exactly like Malaysia Airlines award winning cabin crew that has your best interests at heart and is committed to make your journey a remarkable one.
The ‘Journeys’ campaign, launched on 17 June in Malaysia, is the beginning of an extensive campaign that expands beyond Malaysia.
The campaign, covering markets across Malaysia and ASEAN, UK, Europe and China, is the first major brand campaign in recent years, signalling greater things ahead for the premium airline.
The spot was shot in Shanghai, Prague and Kuala Lumpur with over 300 talents of different nationality across all ages. The charm of this spot was also in “casting” 400 over suitcases from old antique ones, custom made, and new suitcase as well as talents very own suitcases. Each suitcase has a personality and joins our characters on their journey.
Production Company: Stink, Shanghai
Director: Andy Fogwill
Awards Won:
Kancil 2014
Silver - FILM, Broadcast
Silver - FILM Craft, Art Direction
Silver - FILM Craft, Film Direction
Silver - FILM Craft, Cinematography
Bronze - FILM Craft, Best Use of Music
Merit - FILM Craft, Editing
