The Diverse Festival
 
A fresh re-brand for the For Deakins Annual D-Festival. With lack of funding available, we wanted to create a new Identity that had a stand out personality. This was achieved through the use of a bold colour scheme and image treatment together with realistic displays of each Creatives Arts discipline.  

 

Building the Brand
 
On the upcoming days to the festival, all friends and familes wre invited to join the Facebook group devoted entirely to presenting vital information on the festival, as well as given the audience opportunities to take part in a daily competition to win free tickets to the Drama performances. 
 

Making it work
 
Promotion was vitual when trying to ensure students were aware of all the details of the festival. Posters were on display throughout Deakin University, however social media was the main drive of traffic for the brand. The images used were authentic, creating a clear connect to each discipline being displayed in the Festival.

 

The Program
 
All who attended the Diverse Festival were provided a program, entailing in depth detailing of the festival, all work on display together with performances dates and times. The program was displayed in a consistant manner to the posters and created a bold branding for the Festival being praised by many. 

 

 

Consistency is the Key
 
Consistancy throughout the brand was utilised, through hand gestures representing way finding systems, the invitation being hand held and together with the main identity of the festival, the posters having hands and arm gestures to represent each discipline. Colours also played a major roll in the branding of the festival, ensuring a bright, enthuastic display of the collaborative artwork of Deakin's Creative Arts students of 2014.