BloodForLife Indonesia has been established for 6 years. Over time, the organization has grown significantly marked by several awards which have been achieved by BloodForLife Indonesia, the increasing number and diversity of volunteer work programs owned. Currently, the organization has set targets to be achieved in the future of the organization. On the other hand, the number of organizations in the nonprofit sector's growing.
We were approached by non-profit organization BloodForLifeId to help them rebrand. First step, we do the research to find a new brand value for BloodForLifeId. After a while we decide to announce the new 4 brand value are Serving-Searching-Connecting-Unifying which will be used as guidance in brainstorming process. The first brand value implementation, we give a little touch of change in it's Brand Name. We change the 'for' word into '4' and voila! Blood4LifeId is the new Brand Name which represent the 4 brand value. The second step, While they wanted to stay close to their core substance we also wanted to give them a youthful and contemporary look and feel. The logo mark nods to young spirit & call to action intonation with the use of exclamation mark forms while being contained within the iconic shape of the blood donation organization.
CDS/ —2015
