Mortier Pilon
Brand identity & packaging platform
Brand identity & packaging platform
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Mortier Pilon is a new contemporary brand that strive to bring the fun back to the D.I.Y. process of making kombucha, kimchi, pickling,Ā sauerkraut and canning at home. Mortier Pilon drew its inspiration from ancient fermentation traditions to create reinvented, well designed, crocks and jars for the modern home kitchen that will help enrich the daily diet bringing a wealth of health benefits. The vivid vintage colour matchs, the polka dot patterns, the graphic veggie patterns and bold japanese inspired typogram, mixed with the slick, pure lines of the crocks and jars creates a fresh and fun visual identity platform, leaving the impression of being on a playground, setting the imagination free to create great homemade recipes. The team was involved in all the steps of the brand creation, from product design, to the visual identity, packaging platform, design, photography & moreā¦Ā
Design Studio: Chez Valois
Product design
Creative direction:Ā Michel Valois & Sylvie RacicotĀ Ā | Ā Design:Ā Renaud Mignerey & Renaud Pelletier (Mmtum)
Final modelisation & industrial drawing: Renaud PelletierĀ (Mmtum)
Creative direction:Ā Michel Valois & Sylvie RacicotĀ Ā | Ā Design:Ā Renaud Mignerey & Renaud Pelletier (Mmtum)
Final modelisation & industrial drawing: Renaud PelletierĀ (Mmtum)
Visual identity & packagings
Creative direction: Michel Valois & Sylvie RacicotĀ Ā |Ā Ā Art directionĀ &Ā design: Michel Valois
Pattern design: Michel Valois, Michael Ferrier, Julien BaveyeĀ | Ā Infography: Michel Valois & Mariette Parod (Mmtum)
Amination design: Julien Baveye
Amination design: Julien Baveye
Food photography
Photography: Sylvie Racicot Ā | Ā Setup styling: Sylvie Racicot
Culinary art: Michel Valois, Marie-France LatourĀ | Ā Photo editing & digital art:Ā Dominic Blain, Julien Baveye & Dominic Provost
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