Your Moment Is Waiting
Kerala Tourism
The continuation of the campaign Your Moment Is Waiting, launched with a three minute commercial at the Saatchi Gallery in London in September 2010, these are the print and outdoor versions of the same, released about a year later.
Like the film, the campaign moves away from a macro depiction of land to an intimate depictionof experience, with an accent on the "epiphany" that travelers say they experience here, somewhere between the sensual and the spiritual, the raw andthe refined, the real and the surreal.
Shot by ace photographer Prabuddha Dasgupta, the campaign features Lakshmi Menon, a native of Kerala who, in 2010 was rated one of the top twenty models in the world.
Like the film, the campaign moves away from a macro depiction of land to an intimate depictionof experience, with an accent on the "epiphany" that travelers say they experience here, somewhere between the sensual and the spiritual, the raw andthe refined, the real and the surreal.
Shot by ace photographer Prabuddha Dasgupta, the campaign features Lakshmi Menon, a native of Kerala who, in 2010 was rated one of the top twenty models in the world.
The campaign won Bronze at the Prague International Advertising Festival 2012 and Silver at the Berlin Golden City Gate (Das goldene Stadttor) 2012.
