Brief:
Most people know that smoking is harmful to the lungs and cause cancer and affect the sexual life and birth defects and even people working in advertising always care about to these damages caused by smoking has become everyone knows, but many people do not know that smoking also affects the eye Hence the idea started to do my making nothing vascularize people to damage of smoking on a damaged eye lead to vision loss and had to make my idea is simple at the same time attract the viewer has to make him think about it so as not to forget it quickly.
Concept:
The concept is to integrate with the human eye egg dish which shows the eye and merging the bottom of the well-known cigarette with a fork and knife to smoking and indicates the analogy that smoking and eating eye here was create a slogan "Smoking eats your eyes".
thnx,
