Pink October
Connecting with breast cancer fighters, survivors and their caregivers in Asheville, NC.
Connecting with breast cancer fighters, survivors and their caregivers in Asheville, NC.
Paint the Town Pink
To kick off a month of breast cancer awareness, the Asheville Citizen-Times and the region’s largest hospital system, Mission Health, partnered to host the community event Paint the Town Pink. The event was held on Thursday, October 7,2011 in the heart of downtown Asheville at Pack Square Park.
The park was awash in pink, and emotions ran high as hundreds of women (and men) gathered to honor and support breast cancer fighters, survivors and their caregivers. Thecelebration included remarks by cancer survivors, a city proclamation of Paint the Town Pink Day and a sunset concert. The event closed with volunteers andaudience members building Western North Carolina’s largest human pink ribbon.
"We are delighted that the Asheville Citizen-Times has taken leadership in involvin gand educating the community about breast cancer," said Karen Grogan, an oncology certified nurse and administrative director of Mission Health's oncology program. “It's important that people know the facts about breast cancer, and that they know that there are many, many women in our community —and men as well — who are not just breast cancer survivors, but breast cancer‘thrive-ers,’” said Grogan. "We need and want to share in their stories,and the Asheville Citizen-Times is making this possible."
A portion ofthe Pink October advertising proceeds were donated to underwrite a month of Ladies Night Out. Run through the Buncombe County Department of Health,LNO offers free mammograms, physicals and health education to uninsured or under insured women.
To kick off a month of breast cancer awareness, the Asheville Citizen-Times and the region’s largest hospital system, Mission Health, partnered to host the community event Paint the Town Pink. The event was held on Thursday, October 7,2011 in the heart of downtown Asheville at Pack Square Park.
The park was awash in pink, and emotions ran high as hundreds of women (and men) gathered to honor and support breast cancer fighters, survivors and their caregivers. Thecelebration included remarks by cancer survivors, a city proclamation of Paint the Town Pink Day and a sunset concert. The event closed with volunteers andaudience members building Western North Carolina’s largest human pink ribbon.
"We are delighted that the Asheville Citizen-Times has taken leadership in involvin gand educating the community about breast cancer," said Karen Grogan, an oncology certified nurse and administrative director of Mission Health's oncology program. “It's important that people know the facts about breast cancer, and that they know that there are many, many women in our community —and men as well — who are not just breast cancer survivors, but breast cancer‘thrive-ers,’” said Grogan. "We need and want to share in their stories,and the Asheville Citizen-Times is making this possible."
A portion ofthe Pink October advertising proceeds were donated to underwrite a month of Ladies Night Out. Run through the Buncombe County Department of Health,LNO offers free mammograms, physicals and health education to uninsured or under insured women.
Paint the Town Pink Cover: As part of the marketing campaign, we inserted this quad-fold brochure in the Asheville Citizen-Times.
Paint the Town Pink Inside Spread: The inside of the brochure included details of the event with a call to action to become involved.
Paint the Town Pink Poster: The brochure unfolds to reveal a Breast Cancer Awareness poster.
