Orange Elephant
Task: to create a people friendly and attentive brand.
«Orange Elephant» is the main garbage collection and management company in Chita, Russia. It has been operating already more than 25 years under the name «Zabspectrans». In 2015 with the government support a fully new and advanced garbage recycling plant was opened.
Next year it's planned to start a production from recycled materials. Due to all these positive changes company needed a fresh new brand which would be people oriented and would represent concern for the future.
«Honest. Kind. Simple. Universal.
These were the keywords while
we were creating this identity.»
These were the keywords while
we were creating this identity.»
Sasha Kischenko, Art-Director
Recycling
Making the world a better place is what the generation should do for our youngests. A production from recycled materials is a huge step to make our future more cleaner and safer. This is a new mission of «Orange Elephant» and we totally agree with it.
We designed a new city format of the garbage cans for a separate waste collection. Every can has its own color code and icon. Also we designed some products from a recycled materials which «Orange Elephant» will produce in the near future. First of all it will be company's stationery, like business-cards and pens.
«The best way to predict
your future is to create it.»
your future is to create it.»
Abraham Lincoln
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