The client's actual signature was stylized to achieve the authentic feel. The last stroke transforms into Su's eyebrow, representing the artist's eye. I presented a long elegant card using metallic ink which went over well with the client.
Brand Characteristics:
Customized: Every client has different features and requires a true artist to make them look their best.
Fluid: Regardless of ones style, the look should never feel forced or out of place. Su is able to make all of her clients look sophisticated as well as natural.
Approachable: Allowing someone to change your look requires trust. By using Su's real signature, I was able to give that approachable feeling to anyone looking for a positive change.
