DLT Department Store - St. Petersburg
Spring / Summer 2015
Accessories windows
The main idea of accessories store windows SS15 DLT “Princess" was a key hole. The concept idea is functional, aesthetic and has a special meaning. Keyhole has many meanings in semiotics, working on a conscious and on a subconscious levels.
Research was conduced before developing. It becomes the basis of the idea to create a symbiosis between forged bars and classical bas-relief; to create ornament where the keyhole is in the centre of it. I developed unique ornament for this project.
Research was conduced before developing. It becomes the basis of the idea to create a symbiosis between forged bars and classical bas-relief; to create ornament where the keyhole is in the centre of it. I developed unique ornament for this project.
The size of accessories windows is 109 mm x 65 mm. There are 12 pieces. We have two types of accessories windows: for bags and shoes. We placed the windows through one. I created two types of ornament for that. For bag’s accessories windows I created a motion animation with 5 screenplay.
Unique design for shoes's accessories store windows
The frame for shoes’s windows located before exhibited goods and we can look at shoes through keyhole. The Keyhole bas-relief consist each of 5 layers. Each layer has a 3 mm, 5 mm or 8 mm of thickness. Each thickness has its own color in a design model from light grey to dark grey. And on of layers was gold color.
Process of the frame development for shoes's accessories store windows
5 layers of PVC (Polyvinyl chloride) for shoes's accessories store windows
Unique design for bag's accessories store windows
The frame for bag’s windows is located behind exhibited goods. In this windows used video with motion graphic. It was located between the frame and back wall. We can watch videos in keyhole, behind the bags.
Process of the frame development for bag's accessories store windows
5 layers of PVC (Polyvinyl chloride) for bag's accessories store windows
5 ideas of motion animation for accessories store windows
Process of realization accessories store windows. All items are assembled by hand.
DLT SS15 accessories store windows
Client: DLT Department Store ⎮ Services: Window Display Design ⎮ Year: Spring 2015 ⎮ Title: Princess
Design by Alena Sheleeva
Created by DLT Creative Department
