The task was to look into how the website could look like and represent both car brands with the same style but still keep the brand separated keeping the brands corporate identity.
Mercedes like any other car brand launches campaigns on TV and in other media and that is a key factor to many stopping by the the website and in so to get information and details. This is an ongoing circle that creates people to come back to the site and look at campaigns. Many stop by the main Mercedes-Benz website to look at campaigns and that remove some of the connection to the local dealer.