The brief was to create advertisements and other relevant deliverables to advertise using pen pals in schools.
The target audience are teachers of 10 - 12 year olds.
The target audience are teachers of 10 - 12 year olds.
The concept was to show how having a pen pal could help children engage in their lessons. Subjects this
would be beneficial in would be geography or a languages class. Children could gain a unique perspective
on the country they are looking at when reading about it first hand from a native. Language classes could
also be more fun for children if they could use the language they are learning in a real situation and trying to
read a different language could provide motivation to study and give sentence structures or language nuances
not seen in a standard textbook.
would be beneficial in would be geography or a languages class. Children could gain a unique perspective
on the country they are looking at when reading about it first hand from a native. Language classes could
also be more fun for children if they could use the language they are learning in a real situation and trying to
read a different language could provide motivation to study and give sentence structures or language nuances
not seen in a standard textbook.
