OM Bhajan Bhakti is the destination for the best of Hindu devotional tracks on YouTube. 

The Identity, Channel icon, Channel Avatar and End Slates were created for the same.

 

Concept:

All Indian Vedas are written in Devanagari script. This script was originated in India. The following identity is inspired from the Devanagari Script. The cuts, angles, serifs of the typography is done as per the Calligraphic sensibility of Devanagari Script. The addition of ‘shiro rekha’ to the Roman letters make it look unique and dynamic. The look of the identity is very Indian thus developing an instant connect to the masses. Also the presence of ‘Om’ gives it a feel of devotional and spiritual which the brand promises.

 

This work was done at Culture Machine Media Pvt. Ltd., Mumbai, India.

 

Cover Arts:

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