Lilyloft or The Lily Loft as it was then known came to Imajica looking to take their floral design to the next level. The brief was simple; to give Lilyloft something elegant, stylish and upmarket. In short, something special. Our approach encompassed all of these and gave Lilyloft a brand to stand out in the crowd, with elaborate embossed stocks and pearl foils throughout its marketing material. Following the success of the brand building exercise, the 1st Lilyloft store was opened on Aberdeens' Skene Street.

As part of its new brand Imajica were tasked to give Lilyloft an online presence to showcase the company’s beautiful floral arrangements. Imajica handled everything from art direction to photography with the aid of client Alexa Taylor-Watts and coding from our development team.

 

We helped develop the styling for the interior and exterior of the store including signage and wall graphics as well as ensuring brand clarity through to uniforms and packaging. 

 

The Lilyloft brand has been awarded across the web and published in Index Books latest design showcase ‘Basics Logos’