Seasons Boards
Seasons Boards is a skateboard/snowboard manufacturer. The brand started with the idea of creating a skateboard that transforms into a snowboard.
We worked with Seasons Boards to develop a brand concept and graphic aesthetic. We developed products, graphics, and social media and marketing strategies.
OUR CONTRIBUTION
Branding.
Brand strategy.
Graphic brand identity.
Graphic brand identity.
Product design
Industrial design.
Consumer testing and focus groups.
Multi stage prototyping.
Graphic design application.
Graphic design application.
Website & social media
Website architecture and UX.
Website architecture and UX.
Social media strategy.
Photography.
Content design.
Content design.
Illustrations.
Website implementation.
Website implementation.
BRANDING
We decided to stay true to the skateboard and snowboard industry aesthetics when designing Seasons Boards' brand. Every board was handcrafted from carefully sourced materials, so we tried to communicate it with every asset.
We made sure the product photography, graphic assets, and social media content always stayed in tune with the brand.
INDUSTRIAL DESIGN
We helped to develop the design for the Seasons Boards. Using materials like maple veneer, polymers, fibers, and environmentally friendly resins, we designed flexible yet rigid, soft yet resistant boards that perform well as a skateboard and a snowboard.
COMMUNICATION, WEB AND SOCIAL MEDIA
We developed multiple communication assets. From graphics to videos, the goal was to communicate the product's capability and engage the target audience.
On Seasons Boards' Instagram account, at peak performance, we reached over 5K followers and created press releases that got the product published in multiple media outlets like Men's Journal and Design Boom.
We Also developed Seasons Board's website, which included a full e-commerce site and customer experience.
CREDITS
Creative Direction: Gabriel Rodriguez.
Brand Strategy: Gabriel Rodriguez.
Industrial Design: Gabriel Rodriguez.
Graphic Design: Gabriel Rodriguez & M. Duriana Rodriguez.
Website UX/UI: Gabriel Rodriguez.
Photography: Carlos A. Rodriguez
© 2015 Yoy Design Agency. All rights reserved.