I was recently commisioned by the good people at McKinney in New York to create a mural/step & repeat design for Samsung's "Studio On the Beach" space at the Vans US Open of Surfing 2015. Samsung is a major sponsor of the event and used the beautiful cabana-like booth as a place for visitors to relax, test new products, and even meet and greet with some of the competitors.
McKinney wanted to create a classic surf and beach vibe that was inspired by vintage style illustrations, classic lettering and signage, and iconic surf imagery. We also needed to help advertise the new Galaxy S6, the new Gear VR headset, and of course promote the hashtag of the weekend. I illustrated about 20 custom posters, all given a weathered and beachy feel to make the vistors feel like they could relax and kick their feet up while testing out some of Samsung's newest products.
Thank you again to McKinney and the great photography by Logan Cole.
