REVOLUTION IN BEAUTY INDUSTRY
Beauty industry is well known for its dictatorship. For years, brands are showing unreachable world for girls.
The artificial world of beauty with no obvious insight. Well, if you don’t consider “wish for looking perfect” as an insight.
That is why we came up with revolutionary campaign based on real insight of young girls.
INSIGHT
Young girls are using Instagram on daily base. The most captured picture is them, their face.
And they are using filters to look prettier in pictures.
Well, here we go... what if they can look as pretty in real life as on Instagram?
IDEA
Maybelline Real Life Filters. The world first make-up that allows girls to look like on Instagram in real life.
SOLUTION
We created 5 product sets inspired by the well known filters: Valencia, Lo-Fi, Inkwell, Nashvile, X-Pro II.
Than we spreaded them all over internet, stores, offline media
and also on major summer festival in middle Europe.
