This has been our third year working with Failsworth on their annual brochure. Due to increased sales, this was to be the first brochure where we would solely concentrate on just one season for the ladies and men’s products.
They needed
A brochure to promote their SS2016 collection and a set of image assets that would carry them through to the end of the Spring/Summer 2016 season.
A brochure to promote their SS2016 collection and a set of image assets that would carry them through to the end of the Spring/Summer 2016 season.
We delivered
A beautiful brochure featuring a selection of lifestyle photography, which all came from a full days location shoot at Broughton Hall.
A beautiful brochure featuring a selection of lifestyle photography, which all came from a full days location shoot at Broughton Hall.
We decided to complement the imagery created with a design that used a palette of pastel shades. This worked perfectly with the product ranges, Cornflour, Ocean and Petal to name just three, as well as giving a lovely warm Summery feel to the overall brochure.
The results
The use of the new colour palette has really given a freshness to the consistent format and it fits perfectly next to the previous brochures and alongside the existing company branding which we worked on at the start of our fruitful working relationship.
The use of the new colour palette has really given a freshness to the consistent format and it fits perfectly next to the previous brochures and alongside the existing company branding which we worked on at the start of our fruitful working relationship.
The photography has added to our growing bank of images for Failsworth, giving a real sense of elegance but all with a contemporary twist. To see some more of our commercial photography take a look at our sister site High Contrast.
From the brochure imagery assets we created an oval stand for Failsworth to use at exhibitions.
