Our cooperation with one of the most successful Polish company on a market started with sharing the common values. Among others we chose Freedom as the most important one, and use that as a core of every aspect of the campaign we created. We were responsible for an overall strategy of the brand. We created 6 TVC which have been divided into two phases - image and product campaign. The communication strategy was to build VOX brand image as an expert in the creation and arrangement of space according to our needs.

We started with the image campaign and created two spots. Casting was our priority - we wanted to show real emotions and we looked for people with real stories. Successfully, we found all characters. These great people are: Szymon Urbanowicz, a genius, 6 year old drummer, Mr. Eryk Kulm, a well known jazz drummer awarded by the Polish Minister of Culture for his music achievements and Miss Emilia Biała, a world vice-champion, and 8 national record-holder in freediving. All of these amazing people’s passion started to develop in a very young age, what makes them a perfect fit to the roles and campaign design.

We have created four more TVC - two 30s and two 15s films. The campaign is conducted in television,

local radio stations, on Internet and in VOX showrooms.