WOWee: The World is Your Speaker
Below the line campaign for SFX's WOWee One.
Below the line campaign for SFX's WOWee One.
The brief for this project was to find a way to promote the WOWee One speaker that hadn't been used before. We were encouraged to spiral out of the normal comfort zones of advertising and experiment with our surroundings as research, and this lead to me creating a campaign that used memorable movie sound clips in familiar scenarios, like;
And a lot of other pop-culture references.
The biggest advantage of the campaign would have been it's appeal to a very wide and open audience. Instead of banking on trendy sects of music and alienating a lot of people straight off the bat - it provided a theme that was inclusive enough to catch the attention of potential customers of all ages.
