CERTIFIED AWESOME
Assets from the “Certified Awesome” campaign, which leveraged positive testimonials by military students. Advertising was through radio, outdoor, newspaper, and on-site at several installations including Forts Bragg, Lackland and Sam Houston.
Pieces were developed for billboards, indoor signage, t-shirts, digital displays, theater slides, tent cards, fliers, mugs, and dog tags. A care package was given out at TDC-sponsored events.
Site-specific URLs launched via QR codes gave visitors info on why the TDC program was “awesome” in their area.
Certified Awesome campaign logo.
Signage and posters were developed to display on base, as well as tent cards, fliers, and magnets.
Outdoor and on-site advertising.
Promotional items, including the hand-assembled care package.
Military students at Naval Base San Diego think TDC is "awesome."
I AM READY
With TDC, military students are ready for anything - getting good grades, acing their tests, achieving at sports, spending quality time with friends. Launched on the team’s Facebook page, blog and Woobox, students who submitted content were entered into a contest to win a gift card.
