Philips | Rijksmuseum webdesign

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Klant: Philips
Bureau: Ogilvy Amsterdam
Jaar: 2015

Award: WOMMY Awards Silver

Award: PR Daily's - Winner Digital PR & Social Media Awards 2015

Award: SAN Accent

Philips has been a Founder and lighting provider of the new Rijksmuseum since 2001. In an intensive partnership with the museum, Philips has set a new standard in the visual experience of art through light. Still, not everyone is familiar with Philips’ lighting phenomenon in Holland’s national museum.

This year, the Rijksmuseum presented an overview of the late work of Rembrandt, known for his portraits and brilliant use of light. During this exclusive exhibition, Philips had the opportunity to emphasise their sponsorship of the new Rijksmuseum. This reinforced public awareness of Philips as a leading provider in innovative lighting solutions.

We connected Rembrandt and Philips as both being true Dutch Masters of Light, by giving people the opportunity to feature as the biggest portrait in the Rijksmuseum. Immense portraits, painted entirely with light were showcased in the first ever Night Exhibition. This exhibition opened when the museum closed and was visible for all the passer-by to see.