Outreach, support, and building community.
TDC for U.S. Military Families is a market that represents a fiercely loyal and dedicated population of users: National Guard, Reserve and active duty Army, Navy, Air Force and Marine Corps families. The Department of Defense funded program allows students to connect for live, one-to-one help with homework, studying, test prep, proofreading and more, available at no charge to the user.
The Military team are the literal “boots on the ground” at installations, bases, and events around the world, promoting the TDC program, and creating strategies and campaigns to bring those communities closer. Where families may be uprooted, and parents deployed, having a continual presence in the life of a military child is a source of normalcy and comfort, especially when it involves furthering their academic goals, boosting their confidence, and providing them with opportunities to band together.
It was my privilege to help build the brand, collaborate on outreach tactics, and dev pieces for the good work they continue to do.
Program five year anniversary logo treatment.
Sample of sales and product collateral.
Info doc for military parents outlining the benefits of TDC.
Challenge coin artwork. Coins were handed out during base visits and at trade events to students and personnel, and are used to show membership in an organization, as recognition for a special achievement, and to enhance morale.
Infographic illustrating value increase of TDC after three years, and estimated growth potential.
Web assets: landing page UI, middlewell, social media content, online ad.
Success Story docs, profiling military families and students who found success through the TDC program.
Print ad for Military Spouse magazine.
Logo and info sheet for the Tutor Teen Brigade Student Ambassador program, which provides military students a chance to earn volunteer credits for educating other teens in their school on TDC services.
On-location shots of the TDC Military team with various event properties and promo items.
