The task was to create a unique look for the MTS range of products (Smartphones, SIM cards and Data cards. A language that would be synonyms with the brand as well as have shelf throw when placed on cluttered retail shelves.

The Idea was to borrow the iconic 'egg-shaped' identity, and add skins to them. Each skin is representative of the features of the phone i.e art, music internet etc. These high-energy packs suit the nature of its target audience - the experimental and tech savvy urban youth