Mountain Dew
Dew Bottle Tool
Mountain Dew is a brand whose main target are people who practice extreme sports and among them, skateboarders.
They spend 50% of their time trying to conquer new tricks and improving the ones they already know. The other 50% is spent on repairing their skateboards due to the tricks they can't land properly.
To take the relationship one step further with the skateboarders we developed the Dew Bottle Tool,
a unique edition were we fused our soda with a tool that will help the skaters to repair their boards.
Dew Bottle Tool is a soda for the skaters and a tool for their skateboards.
Dew Bottle Tool
Mountain Dew is a brand whose main target are people who practice extreme sports and among them, skateboarders.
They spend 50% of their time trying to conquer new tricks and improving the ones they already know. The other 50% is spent on repairing their skateboards due to the tricks they can't land properly.
To take the relationship one step further with the skateboarders we developed the Dew Bottle Tool,
a unique edition were we fused our soda with a tool that will help the skaters to repair their boards.
Dew Bottle Tool is a soda for the skaters and a tool for their skateboards.
