„The Cloud“ is a social satirical Shortfilm, focused on the modern urban lifestyle, that is increasingly based on the internet, smart phones, social media and other web based technological innovations of the information age. From an ironical utopistic point of view of a staged documentary about a web coaching institution, the film reflects trends and changes of the modern socioenvironment dependent on the internet.
The Shortfilm displays a generational conflict and a communicative gap in society, separating the web affine young generation of „digital natives“, who is born into the web age, from the older generations of „digital immigrants“, who have a less intuitive understanding of the new internet based technologies.
The Shortfilm displays a generational conflict and a communicative gap in society, separating the web affine young generation of „digital natives“, who is born into the web age, from the older generations of „digital immigrants“, who have a less intuitive understanding of the new internet based technologies.
