Print campaign for Greek Advertising Agencies Association's digital educational platform - "Iknow".
The campaign is addressed to senior management and executives that have fallen behind on their digital knowledge.
Religion is used as a vehicle to provoke senior executives to revisit their perception of their "digital selves".
COPY:
YOU THINK THAT 12 FOLLOWERS MAKE YOU A GOD?
Jesus! You probably live in the wrong era.
COPY:
YOU THINK THAT JUST ONE VIEW IS A MIRACLE?
Jesus! You probably live in the wrong era.
