CLUB MAHINDRA - Rakshabandhan
#BondofMischief Activity
Club Mahindra wanted to celebrate Rakshabandhan in a unique, brand-relevant way. To bring about a strong and recognizable brand-connect, we conceptualized an informative and engaging activity using the distinctive Heart Mandala elements - #BondofMischief. We identified 6 classic moments shared by siblings and recreated them as images using the Mandalas. These scenarios were a mix of fun, mischief and affection.
On Twitter, people were encouraged to identify with the moments, retweet them and share their own favourite sibling moments. The activity was well-received and people participated enthusiastically. Each of the scenarios was retweeted more than 100 times and the hashtag trended in the Top 3 for a significant part of the day.
