Givenchy wanted us to market their perfume Very Irresistible. We had initially approached them with a concept on wardrobing, which they liked, however they said it had to be done without the use of any of their clothing, or competitor clothing.

I went back to them with a number of various options to intruige customers and give them an affinity with the brand. The idea I came back to them with was to match their perfumes to peoples skintones using colour cards. The colour cards can also be spray cards for the customer to take away.

When they were matched with the colour they can be treated to manicures.. Givenchy loved the ideas and we developed them across all three ranges in their Very Irresistible range. I developed it into a set whereby you could get your chosen colour and complimentary nail varnish alongside it.