Project: ila Summer Campaign | ila Education For Life
ila, the biggest language education organisation in Vietnam want to launch a print ads series which potentially bring the new standard to their marketing campaign. We approached them with the idea not to highlight the promotion deals ( like they did it before ) but featured their best students in a very unique way. ila now become a wonderful isle with a lot of excited activities for kids. The kid now become the giant heroes of their own worlds represented difference programs in ila. The campaign unforeseen its successful and gain a lot of positive feedback.
Art Director: Le Thanh Tung ( a.k.a Crazy Monkey ) | Photographer: Eric Huynh ( Golden Box Studio ) | Digital Imaging & Retouching: Tung Dao | Producer & Creative Manager: Thai Quang Nguyen | Client: ila Vietnam | Country: Vietnam
/ Key Visual 1 / A Playful Summer
/ Key Visual 2 / Global English
/ Key Visual 3 / Jump Start
/ Key Visual 4 / Smart Teen
/ Key Visual 5 / Super Junior
/ Concept Sketches & Drafts/
/ Final Artworks /
.. then the final key visuals unveiled.
