The UP Advertising Core has gone a long way from its humble beginnings. It has grown from a group of friends that have a common love for advertising, into an entire organization that produces exceptional work and passionate members. Valuing good work and having a strong culture to back it up really is what has brought the organization to where it is today.
Work and Play seemed to work in-sync with each other, forming one body, much like the helixs in DNA. With that idea, we created the UP AdCore DNA book. A 140 page, double cover book that contains the organizations work processes on one end, and its culture and history on the other, further solidifying its foundations.
Select illustrations used in the book.
