Objective /
To identify a problem around us and suggest a graphic design solution. I selected a topic/problem, conducted thorough research to define the brand, created an identity and follow up materials like brochure, website, publication, app and promotional materials to finally summarize and document it in a process book.
Approach /
"47 % of seniors do not actively engage with the Internet.” New things can be confusing and even intimidating to seniors. My idea is to make their experience simpler and approachable. It is also a great opportunity for helping seniors who become victims of depression due to loneliness. Grey Geeks sees technology as a means to accomplish powerful outcomes, not as an end in itself. Grey Geeks teaches seniors how to use mainstream devices and applications that are popular among all age groups in order to promote integration and relevance.