Brief:
La Mer is a new comer in the seafood industry, established in 2009.
The client wanted to give the impression of premiumness, elegance, and quality.
Scope:
Art direction and Packaging (First Submission)
Solution:
The naive blue background, the typography and the salmon illustrations were used in order to underline the quality of the product and to give a artistic feeling. You can actually see the product through the die-cut illustrations that highlight the part of the seafood.
