This video has been made during the Guerrilla Design Workshop at University of Lapland, Rovaniemi (FI).
Students have been asked to promote the local design week with a fresh and unconventional advertisement. Starting from the Artic Design Week 2015 theme, TRANSPARENCY, along with my group mates, I decided to develope something that focused on the idea of clarity and was related to the arctic feeling. The main inspiration came from the ice. Its power to freeze things, keep them unaltered for a long time fascineted us. Sharing a frozen message means sharing a message that will last for ages and will reach a lot of people.
Because of the snow, it’s been really hard to get a right white balance in our shots. Pictures tended to be too bluish. Postrproduction consisted in a general color correction, made with Adobe After Effects CC plugin Color Finesse.
Credits to Stefan Pichler and Georgina Whigham.
