Mercy Cakery & Wine Bar emphasizes indulgence by pairing luxurious wines with hand-picked quality cupcakes. The experience is positively sinful. The logo is purely typographic with a font that pairs extreme thick and thins to mimic the posh nature of the business. The secondary marks are an angelic glass of wine and a little devil cupcake. The color palette include a merlot and a chocolate as well as a silvery gray for luxury and a flesh tone for indulgence.