... From concept to premiere, “Men of Style Encapsulated” was a ten-month endeavor, according to Hearst Men’s Group Art Director, George Garrastegui, Jr. And much had already gone on behind the scenes before Rothstein was brought on. Though the videos were primarily documentary, Garrastegui says he and his team wanted them to reflect Cadillac’s “Dare Greatly” campaign, which features pioneers in different fields, such as Steve Wozniak and Richard Linklater, in order to position Cadillac as an innovative brand. The “Dare Greatly” spots employ luxury car ad techniques such as lens flare, gritty but picturesque city streets, and the majesty of slow motion. But the ads focus on the celebrity innovators as much as—if not more than—the car.