The Golden State is turning a toasty golden brown all thanks to a record drought. Oddly enough Southern Californians could care less. In response I created the California Water Company, bottled water that moves the drought from a startling thought into a disturbing reality.
The California Water Co. will distribute bottles that reflect the drought. A shortage of water in California means a shortage of water in the bottles you buy.
Obviously, the best way to tell the masses that the drought bottle exists is through billboards!!
The California Water Co. loves to explain their brand story to people through pictures and words.
All ad like objects will direct audiences to the truth behind this campaign; a microsite where users can learn more about the drought and sign a petition.
How do you safely deliver the last of the California Water Co.'s precious water supply? With a armored security van, that's how!
To raise awareness and funds for drought relief, the California Water Company is launching their scarce water as a commodity on the New York Stock Exchange. Laissez Faire yo!!
