Considering the multicultural context of such a fast growing nation, one has to consider what exactly is the ‘culture’ of Canada? Upon investigation I realized that Canada – although housing a numerous array of cultures and ethnicities – is nation that does not truly have a defined culture or aesthetic style. In other regions, this isn’t so. For example, if you compare a high quality knife or automobile from Germany, France, or Japan – they all seem to have a visceral association to their respective cultures. The French knife might be more slender and elegant, the German knife very robust and durable, and the Japanese knife is maybe more technologically innovative (lightweight). Since Canada (as a nation) doesn’t have a long history, it lacks the time it takes to develop any noticeable and unique visceral style.

 

I then began to think of the things that bind all Canadians – our land and resources. One of the common key stereotypes and images of Canada is that of the maple tree. It is on our flag, and occupies so much of our cities and landscapes. Maple syrup extraction is a tradition that somewhat defines Canada, which in return inspired these products. The product pictured first takes the form of a tree trunk with a metal spout symbolizing the actual maple syrup extraction process. The product below is meant to simulate a tree trunk with an elongated branch. The clean, frosted material evokes a sense of the icy winters of Canada.