Britt Hafford's profile

Worcester Polytechnic Institute K-12

Though Worcester Polytechnic Institute is most obviously a research university, Summer is filled with a multitude of programs for elementary and high school students, the STEM Education center focuses on inspiring the next generation of teachers, and there's even Mass Academy, a public magnet school run on WPI's campus and in conjunction with the college's curriculum.
WPI 2015 Summer Programs
Each year, over 1,500 elementary, middle, and high school students arrive at WPI's campus to enjoy a variety of summer programs and camps. This year, I was tasked with updating the pre-existing look. The directors were attached to the programs current look, but wanted to update it enough that it would be visibly different to those who have received information about the programs every year. This look would further translate into social media posts and various collateral to be handed out by guidance counselors, other camps, or placed around the city of Worcester. The summer programs are divided into the main Summer Program bracket, Camp Reach, a camp just for girls interested in STEM, and Frontiers, a program for high-achieving high school students.
Mass Academy Informational Brochure
An informational brochure created for Mass Academy, the public school run on WPI campus. A short pamphlet listing practical details on how to apply, what classes you would be taking, and what past graduates have gone on to accomplish.
STEM Education Center Rebranding
The concept behind this redesign was to define the STEM Education Center as a place to build the building blocks needed to educate others. The four main blocks on the front each represent a different area of STEM; the molecules for Science, a motherboard for Technology, a blueprint for Engineering and equations for Math. The original materials were a yellow and grey color scheme; those colors were still incorporated into the redesign in order to have the smoothest transition possible. More pieces are currently in process.
Worcester Polytechnic Institute K-12
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Worcester Polytechnic Institute K-12

Though Worcester Polytechnic Institute is most accurately described as a research university, the school also has a storied involvement with vari Read More

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