Aspire
Aspire Global Network, encompassing pfj, RP Cushing, The Graduate Recruitment Company, Periscope and Aspire Global Network Asia, required a total rebrand and have all recruitment agencies brought under one catch-all brand: Aspire. We guided Aspire to re-brand under one unique logo identity that was dynamic enough to change its look and colours to help adapt all its sub-companies and departments with ease.
The brand development involved extensive application visualisations, guidelines and digital interface design.
The following shows the partial development process and evolution of the logo identity to its final form, which is now in active use by the brand.
The following shows the partial development process and evolution of the logo identity to its final form, which is now in active use by the brand.
Agency: 4MAT
