Calendar design based on Carl Jung's 12 archetypes that can be used to help define and categorize a brand. Each month is represented by personalities that are easily relatable with traits commonly associated to them. The characters reflect well known visual motifs though I tried to avoid turning them into very obvious caricatures. I wanted the illustrations to be a summary of the behaviour and style of the personalities that go beyond their titles. Often a descriptor for each helped me flesh out the themes and build upon those pre-existing ideas of what these characters should look like. This allowed me to play around with the style though certain visual similarites were needed that allowed them to finally come together as one cohesive piece.