I created all the images for the “I Heart Southlake” campaign. The stethoscope is the main component of the campaign, and is applied on all the promotional items. I started out by creating the four-page pamphlet, and used the cover from it to create an 8.5 by 11 inch poster and 11 by 17 inch poster to promote the campaign throughout the hospital. I created three biographies that are included in a folder along with the pamphlet. These were handed out at the promotional event, and to patients’ visiting the cardiac department. 

After the printed components were completed, I created promotional items for the web, including the web banner, and used the infographic from the pamphlet to create nineteen individual images for Twitter and Facebook. This infographic timeline was converted into an interactive image that was posted on iheartsouthlake.ca. The online infographic included interactive icon buttons, and when they are clicked, the colour changes red and a new window opens with the full news story. 

I deliberately integrated Southlake’s social media icons into the design as the main emphasis so when people charge their phones, while waiting, they can follow the accounts easily. I created graphics for the phone battery to comply with accessibility regulations and for those whose first-language is not English. 

The theme of the Loyalty Recognition event was “red carpet”. 

I did not want to use the cliche of an actual red carpet for the cover, but instead chose to create the illusion of a carpet. I used a red background to represent the carpet, and then used circles to depict strobe lights at these events. 

For the name of the event, I created an illusion of real gold, because most trophies are gold (Oscar Award) and then added sparkles and rays of light to further enhance the theory of this being a real metal trophy. 

For this campaign I created the invitations first. I chose this image off a stock photography website because it demonstrated a special moment of a doctor caringly soothing a patient reflecting the Stronach’s values . The image tied in both brands, as it contained the associated green colour from the Stronach’s branding elements, and the doctor’s blue scrubs matched perfectly with the Central Regional Cancer Program logo.  I was able to carry over the invitation elements into the banner, promotional poster and pamphlet. For the pamphlet I did not want to use too many effects, so I used solid colours to emphasize important information. The circle on the cover is simple but straight to the point and allows for the image to be the main focal point. Inside, I used the solid green for the content so that the timeline and image were the main emphasis.  The same elements continued to the back and I developed infographics to display all the keys elements and make them more appealing.

The “Wellness 360” Committee supplied me with slogans for a “Take The Stairs” campaign. I created nine posters using Southlake Regional Health Centre branding, such as their specific typeface and pantone colours. I used the pen tool to create all the illustrations and design elements. 

Both banners were presented on April 7, 2016 at the InnovationEX Exposition & Exchange taking place at Markam Stouffville Hospital. I used Joint Centres branding for the shared banner discussing the impact of violence on healthcare with Mackenzie Health, Markam Stouffville Hospital, Toronto East General, North York General, St Joseph's Health Centre and Southlake Regional Health Centre. The second banner is for Southlake Regional Health Centre's Emergency Department discussing how they have greatly reduced wait times by three simple steps.

I had expressed to Corporate Communications that I would like to be involved with Southlake’s social media accounts. I quickly and efficiently developed and posted the language for “10 Signs You Have Jays Fever” for that day’s Blue Jays game. I received a “Shockingly Excellent” submission for this initiative and increased our organization’s goal of social media engagement. The infographic reached over 2.9K people on Facebook and had 179 Likes, Comments and Shares. Similarly on Twitter, the post had 500 impressions and a 7.3% engagement rate. 

Interactive PDF for submitting nominations

Invitation

Program Guide

Newsletter following the award show

Certificates

Posters