Carezone is well known in Korea. This brand is related to fashion and skin care.
There is no further information about the brand in western language but we found fans who share pictures in social media with the hashtag #Carezone.

We have chosen to develop  a “love brand” strategy for Carezone in Colombia. main feature
In Colombia the model of "love brand" is a goal to follow. The brand will be perceived as a mark of high technology and excellent quality in addition to the "aspirational“ high-class values and that will have.

This is one of the most important pillars of the 2015 marketing strategy. Users hate"intrusive advertising", brands must build content that users want to view and share.

This is the perfect platform where brands should position themselves through effective communication, these principles should apply to special events and contingencies.
NOBODY WANTS YOU BUY “THING”, people seek EXPERIENCES, IDEAS, TIPS AND EMOTIONS