To roll out Nespresso's first localised global focus on "Morning Moments", i was tasked with distilling 5 morning archetypes down to 5 visual representations of their potential moments of coffee solace.
As Nespresso is a membership based, direct to consumer offering, their social fanbase has proven to be incredibly active, so i created 5 bespoke moment in the cinemagraph format with the objective of pairing their premium meets asperational tone of voice, with the cut through of a new disruptive medium.
Through this execution we generated over 300k unique views, while generating relevant conversation surrounding morning coffee moments.
To further this campaign, an exclusive influencer event was held where 15 high profile digital influencers were treated to an inside look at the Nespresso journey, and were able to style and co-create their own bespoke cinemagraphs to be seeded on their own channels.
CLIENT: Nespresso
AGENCY: The Conscience Organisation
CREATIVE LEAD / DIRECTOR / CINEMATOGRAPHER / EDITOR / FINISHED ARTIST: Nate Martin
PRODUCER: Margo Lowry
PROJECT MANAGER: Gert Leppers
