WCWC Insignia and full kit design
Brand new, all-women's cycling team
Brand new, all-women's cycling team
It's always lucky to have a chief sponsor with great colors and a not-so bad logo like Ninkasi Beers, since bike teams have to plaster their jerseys with sponsor logos like NASCAR. I designed a team insignia with several variations for different uses, as well as the full kit for this new Oregon-based elite race squad, which included the team jersey, bib, wind jacket, and long sleeve jersey as well. I went for a classic, feminine look without saturating the pink.