Our mission was to create an interface that would be easy to use, while also conveying a sense of purpose – it had to be both functional and flashy, a sophisticated app with a satisfying user experience.
Our work on Rich Beach began at the software architecture stage. Meticulous planning went into the layout of screens, the journeys that different users would take through the app. From the initial splash screen, we sculpted a series of data-form screens… which took the user through the simplified sign-up and log-in processes.
After creating an effective logo for the app – and choosing the defining colours for the brand – we went ahead and applied these themes throughout the user experience. Screen layouts and colours have all been carefully although always with an emphasis on creating a clean and straightforward interface.
We built a great deal of functionality into the Rich Beach app, as well: subscription screens and secure card payments, a personal messaging system, picture galleries, and rich, multi-dimensional user profiles. All of that was brought together with a discreet-but-effective navigation system, designed for smooth and simple use of all the app’s features.
The result? A stylish and sophisticated product, that offers a good range of different features… while maintaining a primary focus on users, their pictures and their profiles.