Paul Caicedo's profile

United Way of New York City

These are some projects created for the United Way of NYC while at the last studio that I worked in. The work was varied, from a digital online campaign to social media incentives and direct mail campaigns. Some of the work came to be realized while other stayed as proposed projects.
Wireframe snapshots of proposed event platform
These are some materials created for a direct mail campaing. The United way would send out posters to their partners which would have a QR code that would take them to a website where they can nominate other organizations, to receive the oficial partner badge from the United Way. Also a hashtag was proposed to create a social media incentive. 
The partner badge campaign in festivals and community gatherings.
Some infographics and icons created for annual reports and other internal presentations.
These are some options created for the giving tuesday social media campaign.
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United Way of New York City
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United Way of New York City

Several proposed and completed design options proposed to The United Way of New York City.

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