Preparedness of Kartell for unbelievable experiments became a basic point for the idea of interactive performance-experiment. The performance Chairs based on the play of the same name by a well-known absurdist Eugene Ionesco and the theatre of interaction Moustache were chosen. Trying to emphasize the resistance of the production to environmental influence the performance takes place in the Gorky Park in Moscow.
The stage is also a platform for Kartell production presentation. In the context of the project basic elements of the performance identification are worked out: for example double-sided posters, invitation cards made of a transparent plastic. All these greatly reflect the typical features of the brand.
2014
The stage is also a platform for Kartell production presentation. In the context of the project basic elements of the performance identification are worked out: for example double-sided posters, invitation cards made of a transparent plastic. All these greatly reflect the typical features of the brand.
2014
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