The 2015 Video Music Awards called for collaboration from viewers, fans,
as well as commissioned artists to complete the final artwork for the campaign.
For the first phase of the campaign we worked with our host Miley Cyrus
with a green screen concept to direct viewers to mtvvma.net where they were prompted to create pieces of their own. The promos and billboards
were eventually replaced with user-generated & commissioned content.
as well as commissioned artists to complete the final artwork for the campaign.
For the first phase of the campaign we worked with our host Miley Cyrus
with a green screen concept to direct viewers to mtvvma.net where they were prompted to create pieces of their own. The promos and billboards
were eventually replaced with user-generated & commissioned content.
Creative Direction: Andrei Chahine
Photo/Film: Reed + Rader
Photo/Film: Reed + Rader
This campaign took home awards at the Webbys,
Cannes & Clio's in 2015.
Cannes & Clio's in 2015.
